Yeezy

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adidas x Kanye West

The culture is always steered by revolutionary ideas, and no one knows this better than Kanye West. Before he made his sneaker debut with adidas in 2015, West was already infamous in pop culture for his brazen media outbursts and generation-defining music. But when West launched Yeezy Season 1 in 2015, his reach was no longer limited to soundwaves – West’s influence was now wearable. Yeezy’s were his tangible mark on the culture. West’s initial debut in the sneaker business was met with apprehension from critics. But the YEEZY BOOST 750 sold out in just 10 minutes, proof that he was striking a chord with sneakerheads around the world. His later releases followed a similar pattern, selling out in a matter of minutes, and sometimes reselling for thousands of dollars. Though West’s expertise at building hype contributed to the Yeezy line’s rise, their widespread influence in the sneaker world ultimately comes down to West’s meticulously crafted designs. Designs like the adidas Originals YEEZY BOOST 350 V2 feature minimalist principals and flesh-toned colors, a pattern that gives them instant brand recognition.

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